When starting a new business, one must endure and overcome many challenges. One of the most important decisions is deciding the name of this new company. The name is the brand and should say something about he company and the services or products that it offers. Many chiropractors name the office after themselves, ex. Biggs Chiropractic, which is effective at making others aware by whom they are being adjusted. Others name their office according to their location, ex. Palm Beach Chiropractic. This is helpful in claiming your turf. Others yet choose an abstract name that points toward the overall message or philosophy of the clinic. This can either be effective at establishing your purpose or just as easily be confusing to everyone else.
Despite the fact that it sounds like an investment firm, I chose Principled Chiropractic for the following reasons: